The Fractional CFOs Client Pipeline Playbook

A 5-Day email course on how to stop feast-or-famine, build a client acquisition system that works while you do, and book 2 extra meetings a month without cold outreach.

What You're Getting:

  • A clear breakdown of why referral-only pipelines stall and what to build instead

  • The exact reason your LinkedIn content isn't reaching CEOs and business owners (and how to fix it)

  • A framework for capturing warm leads before they disappear to a competitor

  • A nurture system that keeps you top of mind with prospects during the months it takes them to make a decision

  • The full client acquisition stack: content, lead capture, and nurture connected into one system you own

Everything you need to stop depending on referrals, start building a pipeline you control, and position yourself as the obvious choice before a prospect ever gets on a call with you.

Created by Alec Borlin, CPA and author of Becoming a Finance Leader of Influence.His chapter on Marketing and Personal Branding for Fractional CFOs has been called “a clear roadmap for finance leaders who want to build a successful fractional CFO practice” and is praised for its practical insights on client positioning and building a sustainable advisory practice.Alec spent 8 years as an executive recruiter placing CFOs and building finance teams.In 2022 he launched his own recruiting firm and built a LinkedIn client acquisition system that generated over $400,000 in inbound revenue.He now installs that same system for fractional CFOs.

Sneak Peak of What's Coming

  • Day 1: Why referrals alone will never give you a predictable pipeline and what to do about it

  • Day 2: The specific reason your best prospects aren't finding you on LinkedIn, even if you're already showing up there

  • Day 3: What actually happens to the warm prospects who see your content and never reach out

  • Day 4: How to stay top of mind with the right people during the months it takes most business owners to go from interested to ready

  • Day 5: How all of it connects into one client acquisition stack that works whether you're heads down on an engagement or actively looking for your next one

Get instant access to start building an evergreen asset for your business

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